Transforming the bodies, and lives, of plant based women 35+
End the diet hamster wheel & create sustainable results....
Without giving up the foods you love the most.
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AND UNLOCK THE SECRETS TO MAKING 35+ THE BEST YEARS OF YOUR LIFE!
Sign up now and get exclusive tips, science-backed training plans, and nutrition hacks to sculpt a powerful physique—100% plant-based. Join the SFF community and start transforming today!
Introducing the SFF Training Program
Your ultimate strength and physique transformation specialist for plant based athletes serious about achieving real (and lasting) results.
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Are you a woman 35+ ready to take control of your health and fitness goals?
Now is the time to prioritize YOU while learning about how to train, and reach your goals, as a Perimenopause/ Menopause athlete!
At SFF, we focus on more than just physical changes—our program builds lasting habits, a powerful mindset, and a stronger self-image, all within a structured, evidence-based plan.
Our holistic, whole-life approach helps you transform from the inside out. With personalized coaching, you’ll experience not only a physical transformation but a total lifestyle upgrade.
Join us and discover how plant-based athletes can achieve peak performance and thrive beyond 35!
Inside VIP, you’ll get:
✅ Customized Plant Based Training Plans: Science-based workouts that reduce pain, increase strength, and get you closer to your goals in a sustainable way.
âś… Plant-Powered Nutrition Strategies: Get meal plans and macronutrient guides that fuel your gains without compromising your values.
✅ Exclusive Access to Expert Coaching: Personalized guidance and support to ensure you’re progressing toward your goals, no matter where you are in your journey.
✅ Community & Accountability: Join a strong, motivated tribe of like-minded women all working towards regaining control of their health & fitness.
Say goodbye to guesswork, FAD diets, and the hamster wheel.
The SFF Training Program is here to help you look & feel better than you did in your 20's—physically and mentally.
Ready to make the commitment?
WHATÂ CREATES THEÂ SFF DIFFERENCE?
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With over 15 years of experience as a certified personal trainer and holistic nutritionist, I’ve helped countless women achieve their athletic, health, & physique goals—without fads, quick fixes, or empty promises.
My approach is rooted in science, proven strategies, and a no-BS mentality. When you train with strong.ER Functional Fitness, you’re getting more than just a workout plan—you’re getting an education in how to build sustainable, lasting approach to health & fitness goals.
What sets me apart:
• Science-Based Training & Nutrition: Every workout and nutrition plan is designed based on the latest research and real-world results. I don’t follow trends—I follow what works.
• Holistic Approach: As a triple-certified coach, including in Strengths Coaching, with expertise in fitness, holistic nutrition, and psychology, I look at the whole picture—your mind, body, and lifestyle. True transformation is about more than just lifting weights; it’s about addressing the mental and emotional barriers to success, too.
• No Fad Diets, No Shortcuts: You won’t find any fad diets, gimmicks, or one-size-fits-all advice here. I believe in fueling your body the right way, focusing on long-term health and performance, not quick-fix weight loss.
• Real Talk, Real Results: I cut through the noise and give you straightforward, no-nonsense guidance to help you reach your goals. It’s time to stop wasting time on methods that don’t work and focus on building a physique you’re proud of—through hard work, dedication, and smart training.
My mission is to empower you to achieve extraordinary results, not just in the gym but in every aspect of your life. Let’s break through the noise and get to work.
WHAT WE OFFER
30 Day Habit Mastery Challenge
Micro Habits for Major Results
Details coming early Oct!
TRAINING & NUTRITION COACHING 1:1
100% personalized training & nutrition plans designed around your goals & abilities. We help with functional fitness training (athletic goals) as well as physique training (weight loss/ muscle building).
Meal plans & suggestions are vegan only. If you wish to sub in non vegan foods, in an IIFYM plan, you absolutely may.
These programs are created by Ashley herself and address where you are now while helping you get to where you want to go.
Warning: No quick fixes, fads, or unhealthy measures will be supported here.
WHATÂ WOMEN JUST LIKE YOU ARE SAYING!
MEET YOUR COACH
Hi, I'm Ashley- Your fitness expert for women over 35.
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Let’s be honest—most of the online fitness industry is filled with misinformation: dangerously low-calorie diets, excessive cardio, and quick-fix gimmicks that damage your metabolism and hormones. These programs profit by keeping you stuck on the hamster wheel of temporary results that never last.
When you’re 35 and beyond, you need something different.
I’m here to show you that it doesn’t have to be this way. You can train smarter—not harder—and achieve better results than you ever thought possible. Yes, you can feel and look better in your 30s, 40s, and beyond than you did in your 20s. With the right training, health and fitness improve as you age, and your body can too.
If you’re like many of my clients, you’ve started attributing back pain, stubborn belly fat, and exhaustion to age. But deep down, you know it’s not about getting older—it’s about how you train. That’s where I come in.
With over 15 years of experience, numerous certifications in personal training and nutrition, and a track record of helping thousands of women achieve their physique goals, I’m here to help you transform your health and fitness for good. I’ve worked in big box gyms, small studios, and even owned my own training studio. After stepping away for a while, I returned with a renewed passion for helping women over 35 reach goals they never thought possible.
Why? Because you deserve to feel strong, energized, and in the best shape of your life—no gimmicks, no excuses, just real results.
